writer & creator of things

The Dirt

Cartoon me (on the right) in The New Yorker for Escape From Hell

Cartoon me (on the right) in The New Yorker for Escape From Hell


Hey, thanks for stopping by.

A little about me: I was born in the U.S. to South American parents and became the unofficial family translator pretty early on. I helped my grandparents and relatives connect with the world around them, sometimes through words, sometimes through visuals. Looking back, a career in communication was probably inevitable.

Since then, I’ve worked with brands around the world at agencies including BBDO NY, Y&R, VML, Grey NY, McCann, Publicis, Digitas, Elephant, and Superheroes in Amsterdam. I’ve also spent time on the brand side at Harley-Davidson. The work has picked up a few awards along the way, but getting a thumbs-up from my parents still feels like the bigger win.

Outside of work, I teach at Miami Ad School and share what I’ve learned with the next generation of creatives. When I’m not doing that, I’m usually chasing down a passion project or two.

That’s the short version of me. What about you?

hit me up at: gil_beto@me.com