IRISH SPRING
Content/Social
Irish Spring wanted to add a fresh spin on the old Irish tropes from their nostalgic '80s spots. In TV we showed how Irish Spring cleans a man's man. You get dirty, we get you clean. On social media, we were free to really let out the Irish shenanigans. With quirky, tongue-in-cheek, and real-time posts, we were able to gain a solid following and build on our strong brand affinity.
CW: Gil Arevalo
AD: Leah Renbaum
