Red Lobster
”Seafood Differently”
INTEGRATED CAMPAIGN
As customers began to see the brand as dated, we knew we had to act. To keep our loyal fans and inspire a new generation, we launched an integrated campaign that refreshed Red Lobster’s image. Through impactful storytelling on TV, digital and in-store experiences, and authentic voices from real employees and customers, we redefined how people see seafood and the Red Lobster experience.
We turned lobster lovers into “Lobstars.”
Recognition:
• Won the hearts and appetites of Americans
• Made the tagline "Seafood Differently" household words
• Parents finally knew what I did at work, kind of
Oh, and an Effie
CASE STUDY
TV
DIGITAL / SOCIAL
Weekly online chance for patrons to be in the spotlight the brand's FB page led to the creation of a TV spot, sweepstakes and content.
Menu created awareness and drove lobster lovers to follow us on Facebook and participate.
Sweekpstakes winner content: