UNICEF//Tap Project
"Dirty Water"
INTEGRATED CAMPAIGN
There's every day water, and then there's the every day water that a large percentage of the world is stuck with.
To highlight this issue, we brought developing world problems to our world.
...mmm Typhoid water...
ECD: Ted Royer
CD: Alex Ortiz
CW: Me
AD: Dámaso Crespo
Recognition:
Lions, Pencils, Cubes,
and other sharp objects.
ONLINE:
we started a difficult conversation.
OOH
Passersby looking for a refreshing thirst quencher were met with vending machines with anything but.
Unless you’re looking for a sparkling Malaria juice.
"This is cleaner than the water millions of children drink every day."