MURPHY OIL SOAP
”RePin. ReForest.”
DIGITAL / SOCIAL
Murphy Oil Soap has been around for over a century, saving just about anything made of wood. But just because it’s an old favorite doesn’t mean it can’t keep up with the times.
This engaging social media campaign targeted homemakers and DIYers. It allowed them to see their beloved brand in a new light, caring for their wood and the future of wood itself.
CDs: Ingrid Ducmanis, Nick Goodey
CW: Me
AD: Leah Renbaum
Recognition:
Mixx award
Individual posts drive users to Re-Pin them.
Site Redesign
