Let's Move.gov
” T-shirts”
TV, DIGITAL, PRINT
Childhood obesity rates are skyrocketing, with some cultures experiencing this crisis more acutely than others. First Lady Michelle Obama enlisted our help with her newly created initiative, "Let's Move." Our mission was to educate the public about the dangers of childhood obesity, delivering the message with empathy and without judgment. We got the message across with a simple yet impactful graphic campaign. And that's the skinny of it.
CCO: Mrs. Obama,
CD: Alex Ortiz
CW: Me
AD: Ricardo Rivera
Recognition:
I recognized I needed to eat better.
